Over at City Journal, Stephen Malanga turns in a piece critical of Richard Florida's newest book, Who's Your City? Florida is the economist best known for his theory that a place's vitality and economic potential is determined by its "creative class," which Florida rather vaguely defines as that composed of those whose jobs require an aspect of creativity. It's actually easier to define what the creative-class economy isn't???i.e., the old industrial economy that gave rise to cities like Pittsburgh, Cleveland, and Detroit.
Joel Kotkin, Presidential Fellow in Urban Futures at Chapman University in Orange, California, disagrees with Florida's thesis that "cool" cities with burgeoning creative classes are the most successful ones. Productive workers want convenience and solid basic services, according to Kotkin, not hipsters. Malanga agrees. He writes:
Unfairly or not, the impression one comes away with after reading [Florida's earlier book] Creative Class is that if mayors can just figure out a way to attract some musicians and gays to their town, they don't need to worry much about intractable problems like crime and failing school systems.
Florida tried to address such criticisms in Who's Your City? by commissioning a large-scale survey that asked people what they looked for in a place to live. Malanga reports the results:
Unsurprisingly, the factors that Florida had mostly ignored???including the basics of personal security and education???top the lists of what people, even creative types, seek. In other words, subsidizing arts festivals and enacting legislation promoting openness...