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An Apple on every desk?
Textbooks won't go extinct anytime soon.
Photo by meedanphotos
Last week, Apple launched two programs for the iPad that it hopes will transform the textbook industry in the same way the iPod transformed the music industry. The first, iBooks 2, will make media-rich electronic textbooks available for purchase on the iPad at a fraction of the cost of a hard-copy text. (Currently, all titles are available for $14.99 or less.) The second, iBooks Author, allows anyone to create textbooks for free using an iMac, and to publish them to iBooks immediately.
There were many skeptics who, when the iPod was launched a decade ago, believed it would have only a negligible impact on the way people listened to music. Helping those folks eat their words has become something of a cottage industry on the web. Just yesterday, tech blogger and Apple enthusiast John Gruber gleefully documented all of the people who underestimated the appeal of the iPhone and iPad and contrasted them with Apple’s just-announced record-breaking sales for both products.
And so, I’m loathe to doubt the transformative power of the iPad in the world of education. After all, if anyone can transform the textbook industry, it’s Apple. As someone who spent many years writing instructional materials for schools and trying to find my way around the many deficiencies of the current crop of textbooks, I welcome the creative destruction it
An Apple on every desk?
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Kathleen Porter-Magee
Bernard Lee Schwartz Policy Fellow
Kathleen Porter-Magee is a Bernard Lee Schwartz Policy Fellow and the Senior Director of the High Quality Standards Program at the Thomas B. Fordham Institute, where she leads the Institute’s work on state, national, and international standards evaluation and analysis.
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