Reese’s cups, cars, and college

Yesterday, National Public Radio talked finance with kindergarten students from Village Preparatory School–Woodland Hills, a Fordham-sponsored charter school in Cleveland. Village Prep is one of nine schools in the Breakthrough Schools network of high-performing charter schools that serve students from Cleveland’s inner city.

When NPR asked these youngsters how they would spend $100, their replies ranged from Reese’s cups, to a car, to a toy for their dogs. The twist: These kids might really get $100—but not for candy.

If Cuyahoga County Executive Ed FitzGerald succeeds, each of the county’s kindergarteners would receive a college savings account flush with $100. The plan, which is modeled after a similar program in San Francisco, is intended to inspire parents and children to take seriously the prospect of going to college.

We applaud efforts to promote the expectation that our youngest students will attend college, while simultaneously encouraging their parents to think about the economics of college early in their kids’ lives. County Executive FitzGerald’s plan is a very modest and entirely right step in this direction.

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